Using Nest Icons in Your Product or App

Nest icons

The Nest house and product icons are provided as UI elements for your Works with Nest product and app.

Download Nest visual and brand assets:

Use the Nest house icon to represent Nest in your Works with Nest product and app.

Use Nest product icons to represent Nest devices in your app.

In this example app, Logo is your company logo, and CTA is a call to action. Note that the thermostat icon is reversed - it's OK to do that, so long as you don't change the color.

You can use the word "Nest" in plain text.

Use the Nest logo only with prior written approval.

Nest logo

Nest house icon

The Nest house icon has several versions to support different backgrounds.

Nest icons

Preferred (Nest Blue)

When possible, the Nest house icon should appear in Nest Blue, which is HEX # 00AFD8. This is the preferred color for both light and dark backgrounds. The house within the icon should be white (HEX #FFFFFF).

Nest blue

Secondary (Nest Gray)

The Nest house icon may also appear in Nest Gray (HEX #7B858E) on a white or light background, or reversed out of a dark background. When the icon is reversed, the circle must appear white (HEX #FFFFFF) and the house should be Nest Gray (HEX #7B858E).

Nest gray

Minimum size

The Nest house icon should never appear smaller than 32px.

Nest blue

Clear space

The minimum clear space around the Nest house icon is 1/4 the size of the icon. Keep this area clear of any text or objects.

Nest blue

Nest product icons

To show a specific Nest device within your app, you can use the product name in plain text or one of these icons.

These icons should appear in Nest Gray (HEX #7B858E) on a white or light background, or white (HEX #FFFFFF) on a dark background.

Nest Learning Thermostat
Nest Learning Thermostat


Nest Protect
Nest Protect

Nest Cam
Nest Cam

Minimum size

The Nest house icon should never appear smaller than 32px.

Product icons

Clear space

The minimum clear space around the Nest house icon is 1/4 the size of the icon. Keep this area clear of any text or objects.

Product icons

Incorrect use

To maintain the integrity of the Nest brand, it's important to use the Nest house and product icons only as described in these guidelines.

  • Don't modify the approved Nest product icons, or create icons or other depictions to represent Nest products.
  • When creating imagery or icons to represent a thermostat, camera, or smoke alarm, don't mimic the physical characteristics of Nest products.
Product icons incorrect use
Product icons incorrect use
Product icons incorrect use

Don't use shadows, reflections, or glow effects with the icons.

Works with Nest badge use

Don't rotate, skew, or stretch the icons.

Works with Nest badge use

Don't outline the Nest icons or modify the icon artwork in any way.

Works with Nest badge use

Don't use the icons in unapproved colors or gradients.

Works with Nest badge use

Don't place the icons on a busy image or pattern.

Works with Nest badge use

Don't use the Nest house icon, or product icons, as bullet points or within text.

Works with Nest badge use

Don't combine Nest icons with text or other logos. Always maintain the approved clear space around the icon.

Works with Nest badge use

Never crop the icons or alter the icon artwork in any way.

Works with Nest badge use

Always use the entire icon. Don't separate the elements of the icon artwork.

Works with Nest badge use

Don't create a pattern using Nest icons.

Works with Nest badge use