How to Use Nest Product Imagery

Download Nest visual and brand assets:

Nest Learning Thermostat

If your product works with the Nest Learning Thermostat, you can use its name and these approved product images in your marketing communications.

Nest Learning Thermostat UI

Thermostat UI

You can select from the available images to suit your audience, geographic location and season.

  • When using images of our products, always download the latest file available
  • Don't modify Nest images or change the UI in any way
  • Localized versions of the approved Nest Thermostat images are available for download
  • Always use one of the approved images rather than translating or modifying the UI in any way

Contact us at developer-marketing@nest.com for help choosing the correct UI.

Examples

Cooling, Heating, and Eco

Nest Learning Thermostat

Localized examples

  • English for UK, Ireland and Canada
  • French for Canada, France and Belgium
  • Dutch for Belgium and Netherlands
Nest Learning Thermostat

Correct use

Use these approved product images to depict the Nest Learning Thermostat in your communications.

Nest Learning Thermostat
  • Only one of these images should appear within a layout
  • The image should be placed on a white or simple light background, and should always include the product shadow in the file
  • When using an image of the Nest Learning Thermostat, keep its clear space free of any text, graphics, or background elements
  • The minimum clear space around the thermostat image is 1/4 of the product height

Incorrect use

To maintain the integrity of the Nest brand, it's important to use the Nest Learning Thermostat product image only as described in these guidelines.

Don't crop the thermostat image.

Nest Learning Thermostat

Don't place text over the product image. Always maintain the clear space free of other elements.

Nest Learning Thermostat

Don't rotate, skew, or stretch the Nest Learning Thermostat image.

Nest Learning Thermostat

Don't replace the approved UI or alter it in any way. Don't show the Nest Thermostat without the approved UI.

Nest Learning Thermostat

Don't place the product on a busy image or background.

Nest Learning Thermostat

Nest Protect

If your product works with Nest Protect, you can use its name and these approved product images in your marketing communications.

Nest Learning Protect UI

Nest Protect color language

Nest Protect is a safety product, which means customer confusion isn't just an annoyance, it's a potential safety issue. It's important that Nest Protect's status is expressed clearly and consistently to users.

Use the same color language. Nest Protect and the Nest app use specific colors to represent device and safety status in the home. You must use the same color scheme to describe emergencies and issues in your Works with Nest product, app and communications.

RED (#E63117) means there is an emergency in the home. Customers should get out of the house. Red is only used for smoke and carbon monoxide emergencies.

Red diamond

YELLOW (#FBCD36) means there is an issue. Yellow is only used for smoke/CO warnings, low battery, sensor failures, sensor expiration, and wired power disconnection.

Yellow triangle

GREEN (#39C226) means there are no issues.

Green circle

GRAY (#B8B8BE) means the connection to the Internet has been lost.

Green circle

Correct use

Use these approved product images to depict Nest Protect in your communications.

Nest Protect min
  • Only one of these images should appear within a layout
  • The image should be placed on a white or simple light background and should always include the product shadow in the file
  • When using an image of Nest Protect, keep its clear space free of any text, graphics, or background elements
  • The minimum clear space around the smoke and CO alarm image is 1/4 of the product width

Incorrect use

To maintain the integrity of the Nest brand, it's important to use the Nest Protect product image only as described in these guidelines.

Don't crop the image.

Nest Protect

Don't place text over the product image. Always keep the clear space free of other elements.

Nest Protect

Don't rotate, skew, or stretch the Nest Protect image.

Nest Protect

Don't change Nest Protect's light ring color or alter the image in any way.

Nest Protect

Don't place the product on a busy image or background.

Nest Protect

Nest Cam

If your product works with Nest Cam, you can use its name and these approved product images in your marketing communications. For more information on using product names and trademarks, see How to Use Nest Trademarks.

Nest Cam UI

Correct use

Use these approved product images to depict Nest Cam in your communications.

Nest Cam min

Incorrect use

To maintain the integrity of the Nest brand, it's important to use the Nest Cam product image only as described in these guidelines.

Don't crop the image

Nest Cam

Don't place text over the product image. Always keep the clear space free of other elements.

Nest Cam

Don't rotate, skew, or stretch the Nest Cam image.

Nest Cam

Don't place the product on a busy image or background.

Nest Cam

Multiple Nest products

If your product works with more than one Nest product, you can show them together within one layout.

To show a group image, align one approved image per product horizontally. The products should appear the same size relative to each other and should be spaced evenly, maintaining the minimum clear space for each image.

If your product works with all three Nest products, you can use this Nest product line image:

Multiple Nest product