How to Use the Works With Nest Badge in Marketing Materials

Learn how to use the Works with Nest badge in product packaging, website, digital ads, social media, print and circular ads, out-of-home media, and trade shows.

Third party-enabled integrations

If your product features Works with Nest functionality through a third-party integration (for example, a voice assistant, like Google Assistant or Amazon Alexa), please use the Works with Nest badge for your product, and indicate that this branding is strictly limited to the third-party integration.

For example, you can build a third party-enabled speaker that has native Alexa support. While the speaker itself does not have an integration with Works with Nest, the Alexa feature does, and therefore, you can use Works with Nest promotional materials for the speaker, but not any other form of the Nest logo or branding. You can only promote Nest in the context of Works with Nest.

Product packaging

Works with Nest badge

You can use the Works with Nest badge on packaging subject to Nest marketing approval.

What to do

  • Use the Works with Nest badge on your product's packaging
  • Apply the badge in one of the approved colors – 60% black
  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements

What to avoid

  • Don't use the Nest logo
  • Avoid placing the Works with Nest badge where it distracts from the primary messaging
  • Don't place the badge on a busy background image or product photography
  • Don't use the badge within text or as a bullet point
  • Don't put the badge with brand or product logos that do not represent the connected home or device compatibility

Product placement recommendations

In a corner or space that doesn't interfere with the product photo:

Packaging

On a side panel:

Packaging

Among a set of specifications:

Packaging

Landing pages

Landing pages

What to do

  • Use the Works with Nest badge on your landing page
  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements.

What to avoid

  • Don't use the Nest logo
  • Avoid placing the Works with Nest badge where it could be mistaken for a navigation link
  • Don't put the badge on a busy background image or product photography
  • Don't use the badge within text or as a bullet point

Digital ads

In this example app, Logo is your company logo, and CTA is a call to action.

Digital ads

Use these form factors:

  • 728x90
  • 720x300
  • 240x400
  • 300x600
  • 160x600

What to do

  • Use the Works with Nest badge
  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements

What to avoid

  • Do not use the Nest logo
  • Don't put the badge on a busy background image or product photography
  • Do not use the badge within text or as a bullet point

Social media

Social media

When promoting your Works with Nest product on social media, you can use the Works with Nest badge or approved Nest product photography.

Use the Works with Nest badge

  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements

Use approved Nest product photography

Only use Nest device photography that your Works with Nest product supports.

  • When using a Nest image with an image of your product, the Nest image should take up 1/2, 1/3, or 1/4 of the space
  • When using a Nest image, don't crop the product; maintain a margin of clear space

What to avoid

  • Don't use the Nest logo
  • Don't place the Works with Nest badge on a busy background
  • When using a Nest product image, avoid placing any text or graphics over the image
  • Don't place a Nest image within another image
Print ads

What to do

  • Use the Works with Nest badge
  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements

What to avoid

  • Don't use the Nest logo
  • Don't put the badge on a busy background image or product photography
  • Avoid placing the badge too close to the gutter area in print publications
  • Don't use the badge within text or as a bullet point

Circular ads

Circular ads

What to do

  • Use the Works with Nest badge
  • Make sure the Works with Nest badge appears no smaller than the approved minimum size
  • Keep the clear space around the badge free of text, graphics, and busy background elements

What to avoid

  • Don't use the Nest logo
  • Don't put the badge on a busy background image or product photography
  • Don't use the badge within text or as a bullet point

Out-of-home

Out-of-home ads

For out-of-home advertising applications, you can use the Works with Nest badge according to these guidelines.

Contact us at developer-marketing@nest.com for Nest marketing approval if you're planning to feature Works with Nest in your out-of-home campaign.

Trade shows

If you'd like to include Works with Nest in your display at a trade show or event, contact us at developer-marketing@nest.com for additional guidance.

Trade shows Trade shows Trade shows